Swim
Saga

One connected place for every part of swim life.

Swim Saga is a digital platform designed for swimmers, athletes, parents and swimming clubs. It brings the information and conversations surrounding training into one clear experience—from timetables, meets and events to club updates, athlete profiles, parent chats, messages, photos, videos and shared stories.

Cat and Bird Studio created the brand identity and the complete UX/UI direction for mobile and responsive web. The aim was to make a feature-rich platform feel light, welcoming and immediately familiar, so families and athletes could find what they needed without working through complicated menus.

The identity combines a swimmer silhouette with layered wave bands inside a compact circular icon. Deep blue communicates confidence and sporting focus, while turquoise, yellow and pink introduce energy, movement and a friendly community character. The bold stacked wordmark remains clear at app-icon scale and gives the brand a recognisable presence across screens.

The product experience uses generous white space, a consistent turquoise action colour, large touch targets and familiar social-feed patterns. Persistent navigation keeps meets, clubs, profiles, messages and content close at hand, while simple forms and progressive onboarding reduce effort during account setup, story sharing and membership selection.