ClientEscape Design
ScopeBrand identity & graphic design
IndustryFashion and clothing
A fashion identity with a clever twist.
It was a pleasure for Cat and Bird Studio to create the branding for Escape Design, an Australian clothing brand.
Our goal was to design a unique and memorable brand identity that reflects creativity and style. The logo features a custom typographic design where the word ESCAPE is built into the shape of a fish. The fish's tail subtly forms the shape of a dress, creating a simple connection to the fashion industry.
We also designed a range of promotional materials using the same fresh and modern visual style, creating a consistent look across print and merchandise.
A wordmark that
swims into shape.
The custom letterforms turn the name into a fish silhouette, while the tail introduces a subtle fashion reference. The result is compact, distinctive and easy to recognise across different applications.
One clear idea.
Many applications.
Brand identity and logo design
Custom typographic logo
Business card design
Promotional poster design
Branded merchandise
Colour palette and visual style
Simple enough to flex.
Distinctive enough to own.
The fish-shaped mark holds its character across stationery and smaller branded details while retaining a clean, contemporary feel.
Made to be seen.
Designed to be carried.
The identity extends naturally into useful merchandise, retaining a consistent balance of white space, typography and turquoise colour.
A recognisable system
at every scale.
The visual identity remains direct and legible across large-format advertising, posters and street-level promotional material.
A clean identity with an unmistakable silhouette.
The result is a clean, eye-catching brand identity that is instantly recognisable and works consistently across marketing materials, signage and promotional products.
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